This is part two of our series on why winter is a great time to sell your home.
Last time we looked at three of the biggest myths that keep people from listing their house during the winter. We took down the false idea that no one is looking to move in the winter and talked about how to capitalize on the curb appeal of snow and holiday décor.
Today, we’re going to explore the top five reasons selling in winter is easier than you think. If you’re ready to put your house on the market, but thought you had to wait until spring flowers start peeking through the soil, here are five reasons that should change your mind.
- You Can Seal the Deal Faster
Few people know this, but home loans processed in the winter often close faster than during other times of the year. With fewer homes on the market, mortgage lenders aren’t juggling as many clients. And even though lenders always give every client the time and attention they need, it’s easier to move ahead quickly when there are fewer loans to process. That means that during the winter, lenders are ready to quickly process your buyers’ financing as soon as they’re ready to move in. It also means your buyers are more likely to be pre-approved.
- Buyers Are Highly Motivated
Many of us avoid slogging about in winter’s slushy, icy conditions, and the same goes for home buyers. Folks who are ready to don their boots and scarves to check out your home are highly motivated to make a purchase. The good news for you is that you’re more likely to be dealing with potential buyers who are pre-approved and ready to sign on the dotted line. Another reason winter buyers tend to be more motivated is the common existence of external deadlines like a job relocation or the need to get kids settled into a new school quickly.
- You’ll Get to Deal With Fewer Showings
With a smaller number of people shopping for homes in the winter, you’re less likely to run into “window shoppers.” Along with being highly motivated, winter buyers aren’t going to trek out into the weather without good reason. You’ll have fewer last-minute calls for showings, which means selling your home in winter won’t take over your holidays or disrupt other winter festivities.
- Negotiations Are Easier
External deadlines and fewer homes to compete with are two of the biggest factors that can make a positive impact on contract negotiations. Because buyers are motivated, they want to move fast when they find a home they like. This results in offers that are closer to listing price. According to a Redfin study, homes listed during winter sold one week faster and for 1.1% more money than homes sold during other seasons. In fact, homes listed in the winter sold in the fewest amount of days—26—compared to every other time of year. And faster sales means less nitpicking and back-and-forth during negotiations.
- You’ll Get Undivided Agent Attention
No matter when you list your home, your agent is dedicated to providing top-notch service. But when there are fewer homes on the market, it stands to reason that your agent will have more time to spend on your listing. This can only work in your favor, ensuring that your property rises to the top of the list of homes that are ready to welcome a new family during the winter months.
Selling your home is always a big decision—and it can feel overwhelming and risky. Understanding how a winter listing can work in your favor is one way to settle those house-selling nerves. If you’re ready to take the plunge, we’re ready to make your home the toast of the winter housing market.
This was the second in a three-part series about selling your home in winter. Watch for our final installment that talks about property features you can show off when you sell your home during winter.